I started writing a whole think piece but scrapped it because something told me to speak to someone today who may be experiencing financial difficulties.
I had a photoshoot, pre-lockdown, and one of the models who is aspiring to be a designer herself, asked me how I get to do ‘nice’ things when running a brand? (Nice meaning doing my nails, going out for dinner etc). She called herself ‘broke’ and just couldn’t see a way to balance it all.
I will go further into my life story one day but I felt that this is very important to discuss because I want to assure you that where you are right now is temporary, it’s not where you’ll end up. It may not seem like it - sales are slow, you’re constantly investing back into the business so seeing no return, life happens and snatches your coins - I know there’s so much going on, I get it and I’ve been there. Sometimes I’m still there, every designer on any scale can admit to that.
But you know what’s funny is that everything changed for me when I stopped calling myself ‘broke’ and I started to believe that if I really want to make a change and see a difference in my life, I can do it. I started to accept this part of the journey because it was needed for my growth. To appreciate money in the future, I needed a period to really work hard for it (because growing up I had no financial discipline!). I also understood that it’s up to me to choose which perspective to see it in.
A lot of people will complain about their financial situation and don’t even keep track of their expenses. Some people are lazy, they don’t do the work they should do and still expect some sort of change. Some are scared of attaining money whilst others think having money is bad, that rich people are evil. Do any of these sound familiar?
Bringing it back to fashion, I guess my point is you can be a successful fashion designer AND live a very comfortable life. A life without financial fear, the headspace to create and inspire others, to teach and give back to your community. You don’t need to fall to the default setting of struggle for eternity.
You may be thinking, ok how do I get out of where I am right now and have that life?
1. Well it starts with making a decision - what life will you choose?
2. Once you have chosen the life you want to live, you need to look at your current situation and identify what’s blocking you. Is it debt, an overdraft, poor spending habits, limiting beliefs, a negative relationship with money? It may be more than one thing, just write them all down.
3. Create a plan to overcome what’s blocking you.
4. Figure out what you can do for your business whilst eliminating your financial hurdles. For example, you may not be able to do a full collection right now BUT you can design and make 1 or 2 pieces a month, sell those and use the profit strictly towards your business. For others you may need to spread out the launch of your brand so every month you are investing bit by bit into your brand.
The good thing about where you are right now is:
The fact that you’re not happy with where you’re at hopefully means that you’ll do anything to not be back here.
There will never be a time where you feel more hunger and drive to make it than right now, embrace the feeling.
This experience was necessary to shape you to who you are becoming. The established designer you are destined to be needed this to happen. As your brand grows and you have more financial responsibility, you’ll be able to handle and maintain it.
If anybody reading this needs someone to speak to, please feel free to email me at firstname.lastname@example.org or send me a DM on IG (@theentry_platform).
Always here for you guys!