Hola! (It’s sunny in London so I’m a bit excited) 🌞
I felt the need to have this conversation with you because I’ve had a few people tell me how they’re waiting till after Covid-19 to finally take their brand to the next level. I get it, it’s uncertain times and to put it bluntly, it’s a pandemic. But that doesn’t mean there’s nothing to do. It also doesn’t mean that you should slave away to feel ‘productive’ –what I’ll suggest may only take an hour or two from your day.
I really care about you. I don’t want you to just survive this pandemic, I want you to thrive! I want us all to get to the other side and say ‘that was a really horrible thing to face but look at who it made me, look at what I’ve created in the midst of a storm.’
“Ok Rebecca, but no one is buying anyways.”
WRONG! People are shopping, trust me! All people have right now is the internet, just ask your friends for their latest screen time – they’ll probably be too embarrassed to share. Amazon Prime is no longer the fast service we knew, sigh (due to a surcharge of orders).
Another thing that has increased substantially is that people are sharing what they’ve bought a lot more too. Whether it’s food, clothes, candles, a book, the list goes on. But this is the most important thing…
People are digitally sharing with their personal communities which is a form of word of mouth – the most powerful marketing tool. They are personally recommending to their friends, families and followers about a product they find interesting or useful. Their friends are buying.
Even so, it’s not just about the money. Your business is only as successful as its systems so I’m going to let you know what you could do internally that you maybe haven’t thought of.
The honest truth is we have no idea what will happen after Covid-19 or post lockdown, we have no idea when it’ll even end. But if you’re going to be part of The Entry gang then you need to be able to make the most out of what you can control. Don’t let life happen to you, instead rule as much of your life as possible.
3 Things You Can Do Right Now
Number One: Organise your business.
Once you do this you’ll feel so good and the other tasks will be a breeze. Label your patterns and put them on separate hooks (or in large C4 envelopes like I do). Organise your computer files, make sure everything is in a folder and not on your desktop. Go through your inbox and reply to everything. After I respond to an email I move it into a folder so my inbox only shows on-going conversations.
Number Two: Bring your audience into your brands world.
Let your community know more about you. Consumers love having a story to share about a brand and like I pointed out before, they have the time to now. In The Entry course I’m going into a lot of detail on examples and strategies you can implement into your brand to build that customer relationships. But I’ll give you a couple of social media content idea’s to achieve this for now:
1. A Day in the Life: Quarantine Work Edition
Show your work day as the owner of your brand via IG Stories (or YouTube if you like). This one way for people to remember there is a human behind this brand and I want to invest.
2. Create interactive content.
Let’s say you create suits, so your customer might be city working male, why not post up a suit and ask where they’d prefer to wear it to – Nobu or Roka?
Maybe you have a swimwear brand – people are itching for a holiday right now! Ask them where they’ll be wearing a particular piece to once we’re FREE (Please soon, Lord)
- You can achieve this on IG Stories or Twitter polls/threads.
Number Three: Find out where your money is going!!!
But seriously, what are you spending on? Open your bank account for your business (and if you haven’t got a separate one, your task is to open a business account) and look at all your expenses.
Where have you wasted money? Sometimes you’ve had to pay next day delivery because be honest, you procrastinated and then it turned into a rush. Maybe you ordered too much fabric and realised you only need 2 metres not 5, that’s ok – just note it for next time.
Also look at how much money you have made. It’s important to keep track of this so you know if you’re hitting your targets and how to make future projections. Also essential for seeking investment in the future if you go down that route.
The Entry course will provide students with a cashflow forecast so you can track (and grow) the money, a lot of marketing content and systems you can use to help your business grow.
You can sign up here and feel free to reply back to this email if you have any questions or thoughts!
I hope you found that helpful and it gets your brain thinking. Have a brainstorm this weekend! As always I am here to help you on you this journey, I am an email or DM away.